Skift Take: Wyndham isn’t waiting to see whether AI recommends its hotels. It feeds live data straight into ChatGPT, Claude, and Gemini, then uses AI to watch AI and refine what it supplies. Geoff Ballotti runs every such call through one test: does it pay off for owners? We’ll get into it at Skift Global Forum.
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Wyndham isn’t waiting to see whether AI recommends its hotels. It feeds live data straight into ChatGPT, Claude, and Gemini, then uses AI to watch AI and refine what it supplies. Geoff Ballotti runs every such call through one test: does it pay off for owners? We’ll get into it at Skift Global Forum.
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