Hilton’s Motto Debut in Japan Signals a Bigger Mid-Market Shift

Skift Take: If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more affordable ones. And that is exactly what Hilton aims to do.

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If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more affordable ones. And that is exactly what Hilton aims to do.