Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels

Skift Take: The parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers. Its toughest audience may be its own members.

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The parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers. Its toughest audience may be its own members.